Dreamforce 2022 was a whirlwind of information, insights and revolutionary announcements. It’s been a couple of weeks now and I’m still buzzing from everything I learned.
The key when it comes to getting value from a conference or digital event is distilling the many amazing talks into insights and actions that your business can take.
That’s why I’ve curated a list of my 3 key takeaways from Dreamforce 2022. Because I know that, like us, you want to be at the forefront of your industry and leading the charge for change.
This feels almost clichéd in 2022, but it’s an enduring truth that many businesses are still struggling to fully implement.
Digital transformation is paramount for any business looking to succeed in a post-Covid world. Customers expect digital solutions — be they sales, service or information. If they can’t access them, or they’re clunky and hard to use, they will go somewhere else.
As product offerings increase, diversification is increasingly being achieved with digital transformation. The businesses that do this best will set themselves a great distance apart from their competitors.
When looking at digital transformation, there are some key things you need to keep in mind.
Whatever changes you make, never forget your purpose — this is your business’s north star and following it will never steer you wrong.
For a long time, the word automation has been associated with factories and production lines, machine installs, and job losses for the people they replace. But automation in 2022 is about far more!
AI (artificial intelligence) is the future of automation. We’ve seen algorithms, smart chatbots and virtual assistants already, but AI can be used to revolutionise businesses’ internal processes and decision-making.
Smart customer data platforms can pull together disparate data from multiple locations and use it to predict which customers might buy certain products. Connecting this data up with your website can enable personalised experiences for your customers that serve them the products they’re most likely to want to buy and the deals they’re most likely to be attracted to.
Forecasting and KPIs can be revolutionised with AI too. Connecting your data silos using AI can create a system that delivers instant recommendations based on your business’s specific KPIs —all in the same language you’d use to write a business plan or decision document.
Whether you sell products or deliver services, are publicly or privately owned, whether you’re b2b (business-to-business) or b2c (business-to-consumer), whether you call them customers or users or clients — these are the people who allow your business to exist.
Listen to them. Respond to them. Innovate and design for them. The businesses that do will fly well ahead of their nearest competitors.
Information like this is great, but how does a business like yours work out the steps to take to get here? A great way to start is by talking to an experienced digital services provider about your business, your goals and your pain points. They can help identify digital solutions and ways to grow your business through connected data and automation.
If you’re ready to chat, reach out to us. We’ve got more than 20 years of digital services and consulting experience under our belts, some of the world’s top digital solutions at our fingertips, and we’d love to help.